Founding edition · 100 places100 places

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New releaseFirst 100 readers

Get the dog who looks to you first.

Calm walks. Guests without chaos. A dog who checks in with you before he reacts. All three Locus CODE books and the Workspace, by dog behaviourist Alisa Groen.

Followed by 150,000+ people2.6M watched Zana’s story

Volume Two, Reactivity Volume One, Foundation Volume Three, Puppy Guidance Zana looking up at Alisa on a walk The Locus CODE Workspace on a phone: this week's step and the dog's level

Founding price

$97

Total value

$440

100 of 100 places left

Your founding number: No. 001

Get everything for $97
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  • Pay once

If you’re reading this, some of these are true.

  • You cross the street when you see another dog coming.
  • He pulls so hard your shoulder hurts, and the walk is something you get through.
  • The doorbell rings and your house turns into chaos.
  • You’ve tried the videos, the treats, the “look at me.” It works in the kitchen and falls apart outside.
  • You adopted him to give him a better life, and some days you wonder if you’re the wrong person for him.
A small white dog jumping up at Alisa in a training session

Maybe there is no problem to solve yet. You just brought a puppy home, or you simply want to build the right foundation before problems have the chance to develop.

“Good owners question themselves. They wonder if they are getting it right, what they could do better, and what their dog needs from them. Caring enough to ask is where better begins.”
Alisa Groen

Why it works

“Your dog asks one question all day long. Is my owner handling the situation, or do I have to?”

Every pull, bark and lunge is his answer. That’s why the same dog can settle in two minutes when a trainer takes the leash, then fall apart again at home. The Locus CODE teaches you to change his answer, at home, with your own dog, without needing a trainer next to you.

2.6 million people watched her story

In February, Zana was going back to the shelter. By June she was lying under a café table.

An emergency foster, one year old and scared of everything that moved. She was meant to stay two days. Alisa kept her and trained her with the Locus CODE.

February · Before

Zana next to a chewed-through rope leash
Stressed in every situation
A car seat torn apart
Tore up the car
A shredded dog bed inside a crate
Shredded her crate

June · After

Zana walking at Alisa’s side, looking up at her
Walks at her side, eyes up
Zana lying under a café table
Settles at the café
Zana walking beside Alisa along a marina pier
More secure freedom

Your dog doesn’t need a hard past like hers for this to work. It works on the part every dog has: the relationship with you.

Alisa Groen training Zana on the grass
Alisa and Zana

Why it lasts

One foundation. Everything builds on it.

Most owners come once there is a problem. The Locus CODE starts earlier.

  • For every dog, any age
  • Prevents problems instead of chasing them
  • A better relationship, not just better behaviour

What clients tell Alisa mostThey finally understand how to build the foundation.

Where this takes you

What life looks like after you read them.

  1. You see it coming.

    The head comes up, the mouth closes, the sniffing stops. You’ll spot the change seconds before he reacts, while he can still hear you.

    Vol. II

  2. Walks get quiet.

    You stop scanning the street for other dogs. The leash goes loose and the walk turns back into the part of the day you both like.

    Vol. I + II

  3. The door stops being a war.

    Guests come in, he settles. The bell rings and he looks at you instead of flying at the door.

    Vol. I

  4. No extra hour a day.

    Feeding, doors, the couch, the walk. You’re doing them anyway. The books show you how those moments do the training for you.

    Vol. I

  5. One fix for a hundred problems.

    Pulling, barking, jumping and ignoring recall usually come from the same place. Fix that, and the list gets shorter on its own.

    Vol. I

  6. A puppy who grows up right.

    Sleep, crate, potty, biting and the first year in order, so you build good habits instead of fixing bad ones at 18 months.

    Vol. III

In their words

Owners who work with Alisa

“Alisa did not just train my dog. She changed how I handle him.”
JacintaPrivate client
“The online coaching gave me steps I could use that same week. I finally know what I am doing.”
DominiqueOnline coaching
“We started before our puppy even arrived. Those first weeks went right from day one.”
JamesPre-puppy guidance
  • A Labrador sitting on a tree stump in golden light
  • An Australian Shepherd lying in the grass, smiling
  • A Weimaraner sitting on a slack lead
  • A shepherd puppy sitting in a kitchen
Some of the dogs Alisa works with

Inside the books

Written for you, not for the dog.

The opening page: the dog is never reading this book, you are
The first page
A page from Reactivity: the dog that stays with you, under the line You are not walking yesterday’s dog, with a drawing of an owner and her dog walking on a loose leash, the old pulling walk faded behind them
You are not walking yesterday’s dog
A page from Puppy Guidance on sensitivity and confidence, with drawings of three puppies reacting to a clattered bowl
Know which puppy you have

The Workspace · worth $149 on its own

Your own plan, built around your dog.

What you read becomes one clear step a week. You watch your dog change.

  • One job a week
  • See the change
  • Every dog, one place
  • Saves as you go

Everything you get

3 books + the Workspace

  1. Volume 01

    Foundation

    Why he does what he does. Start here.

    65 pages · 18 chapters

    $97

  2. Volume 02

    Reactivity

    Walks you both enjoy.

    57 pages · 18 chapters

    $97

  3. Volume 03

    Puppy Guidance

    The first year, in the right order.

    63 pages · 17 chapters

    $97

  4. The Workspace

    Your weekly plan

    One clear job for your dog, every week.

    Phone or computer

    $149

Total value$440

You save$343

You pay today$97

Get everything for $97

100 of 100 founding places left

Founding reader

No. 001

Locus CODE · First edition

The next number is yours.

A new launch

Become one of the first 100

Founding readers shape every edition that follows, and keep their perks for life.

  • $97 instead of $440
  • Your own founding number
  • A direct line to Alisa
  • Founding prices on every new volume

How it works

From checkout to your first step in minutes

  1. 1Pay onceSecure checkout, no subscription
  2. 2Get your private linkOn screen and by email
  3. 3Read Foundation firstEverything else builds on it
  4. 4Do this week’s jobThe Workspace plans it with you
Alisa Groen in a Locus cap with Zana at dusk

Written by

Alisa Groen

Dog behaviourist · Author of the Locus CODE

Not a method. A new way of thinking, the one she teaches her private clients, written down for you.

  • 92kTikTok
  • 48kInstagram
  • 12kFacebook

Alisa

Questions

Still unsure? Write to Alisa and she will answer.

info@locusdogclub.com

What exactly do I get?

All three Locus CODE books (Foundation, Reactivity and Puppy Guidance) and the Workspace, for one payment. No subscription.

Is it a download or a printed book?

Neither. You read online through a private link, on your own phone, tablet or computer.

Will this work for my dog?

The Locus CODE works on the dynamic between you and your dog, so it applies to any breed and age. Foundation is for every dog, Reactivity for the dog who barks, lunges or freezes, Puppy Guidance for the first year.

How much time does it take?

The Workspace gives you one job a week, practised in short sessions inside your normal day. No hours of drills.

Which book do I start with?

Volume 01, Foundation. Read it first, then open the Workspace, which turns what you read into your weekly plan. The other two volumes build on it.

What does a founding reader get?

The founding price, your own founding number, a direct line to Alisa for your feedback, and founding prices and first access on every new volume.

What happens after the first 100?

When the 100 places are gone, the founding price closes. If demand is high, a further round of places may open. After that, the regular prices apply: $247 for Foundation with the Workspace, and $97 for each further volume.

Can I change my mind?

Yes, within 14 days, until you open a book. Full terms under Refunds.

Four dogs sitting in a row on a hilltop at dusk

Claim your founding place

3 books + the Workspace. $97 for the first 100.

100 of 100 places left

Get everything for $97

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